Experts attribute the drop to reduced demand for electric vehicles in key markets, and for the first time in its history, Tesla saw a decrease in sales volume.
Los Ángeles Press
Tesla's net profit in the last quarter saw a dramatic 71% decrease, totaling $2.3 billion, according to recent reports. This result, which contrasts with market expectations, triggered a sharp drop of about 3% in the company’s stock value during after-hours trading, reflecting investor concerns about the company’s current outlook.
Experts attribute this decline to the reduced demand for electric vehicles in key markets such as the United States and Europe. For the first time in its history, Tesla experienced a drop in sales volume, which reached 1.79 million units—19,000 fewer than in 2023. This setback has raised alarms about the company’s ability to maintain its leadership in an increasingly competitive sector.
In addition to financial challenges, Tesla is facing reputation problems due to political statements made by its CEO, Elon Musk. According to dealer reports, some of Musk’s controversial positions have led customers to cancel orders, further damaging the brand’s image. Furthermore, the highly anticipated launch of the Cybertruck, accompanied by an ambitious advertising campaign, failed to generate the mass consumer interest it had hoped for, falling short of expectations.
Despite this challenging scenario, Tesla remains committed to innovation. The company announced that in March, it will unveil an updated version of its popular Model Y, with the improved configuration priced at €60,990. Musk has also reiterated his commitment to autonomous driving, with plans to launch a driverless taxi service in Austin, Texas, starting in June, with a large-scale rollout expected by 2026.
In an effort to reaffirm its technological leadership, Musk stated that Tesla continues to be at the forefront of developing artificial intelligence for vehicles. “No company is advancing in this field more than we are,” said the billionaire, who believes these innovations will be key to regaining market confidence and reigniting the company’s growth.
As Tesla faces these challenges, the market is closely watching whether the company will overcome this setback and maintain its position as a leader in the electric vehicle industry.
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